Investment
Mobile App
2023
Client
Team
Me
— Product Designer
— Product Designer
— Product Designer
— Illustrator
— PM
Overview
Scripbox is one of India's leading digital wealth management apps. Since 2012, it has helped people build long-term wealth through a simple, hands-off investing experience, with 1M+ downloads and over $2.4 billion in assets under management.
Scripbox set out to revamp its old mobile app to better align business goals with user needs. The focus was to simplify investing through intuitive flows, improve trust and transparency, modernize the experience, and reposition Scripbox as a complete digital wealth advisor.
We reimagined the app from the ground up, starting with a new information architecture and a clearer product narrative. The redesigned experience unified wealth tracking, expert advisory, goal planning, and simplified investing into a modern, intuitive platform for managing your family's financial future.
My Role
As the primary product designer for the app, I designed new features and end-to-end user flows in collaboration with the scripbox PMs. My responsibilities included information architecture, UX design, interaction design, A/B testing, visual design, in-app graphics and banners, and creating a custom icon system for the app.
